Social Media
Whether you’re organising a concert, festival or tour, it is important to make sure that your social media guides fans towards your official ticketing partners and away from predatory resellers.
Directing fans to the Make Tickets Fair! website at every opportunity will help them find useful information on safe ticket buying, what to avoid, and ticket resale laws in their country.
Instagram and Twitter
If you are looking for simple ticket resale advice to share on Instagram or Twitter, here are some suggested captions that you can use:
On sale announcement:
Tickets are now on sale via our official ticketing partner(s) [@ …………. ]. Do not buy tickets from unauthorised sites as these may not be genuine and will not guarantee you entry to the event / will be cancelled by the promoter
Safely finding tickets:
If you’re using Google to find tickets, be careful! Unauthorised sites with overpriced tickets regularly pay to be listed at the top of your search results. Make sure that you are buying from our trusted ticketing partner(s) [@ …………. ]
Sold out announcement:
[Insert event name here] is now sold out! If you are looking to buy tickets through resale, please only use our official resale partner(s) [@ …………. ] to avoid being overcharged or denied entry
Reselling your ticket:
If you are no longer able to attend [insert event name here], please only resell your ticket using our official partner(s) [@ …………. ] to offer your ticket to fellow fans
Tagging Us
We recommend tagging @MakeTicketsFair on your Instagram or Twitter posts so we can see them and help to amplify your message!
This will also guide your fans to our website and social media accounts where they can find more information on safe ticket resale.
Customisable social media assets
On the left, you can see an example of a social media asset that Make Tickets Fair! created for a Die Antwoord concert.
The promoter uploaded our customisable asset as an Instagram story to tell fans that their show was sold out and to direct people to Eventim as the official reseller.
Our assets can be used at key moments of your tour, such as:
- Tickets going on sale
- Warning fans about unauthorised resellers paying to appear at the top of internet search
- Announcing a sell out
- Directing fans to the official ticket reseller(s)
Each asset has pre-written text in place for you to use. However, we would love for you to edit the text or add pictures, logos and translations for a personalised touch.
If you want access to these free customisable assets for your events, please email tristan [at] feat-alliance.org with details of your event and a link to your social media or website.
Website copy
Your promoter, artist or venue website is a great place to give fans advice on how to safely purchase and resell tickets for your event.
Here is some advice that you might wish to give to fans on your website.
Please only purchase tickets through our website and official ticketing partner(s) [list your official partners here]. You can find links to buy tickets safely here [add link].
If you’re using Google to find tickets, be careful! Unauthorised sites with overpriced tickets regularly pay to be listed at the top of your search results. Make sure that you are buying from our trusted ticketing partners.
Tickets for this event are personalised. This means that you will need to provide identification upon arrival to prove that you are the buyer of the tickets. If multiple tickets have been bought by one person, the lead booker must be in attendance.
Do not purchase tickets from unauthorised sellers like Viagogo or StubHub. Tickets sold on these platforms are not valid for admission.
Please visit maketicketsfair.org for more information on how to buy and resell tickets safely and the ticket resale laws in your country.
Best Practice
Before you even start communicating with fans, there’s plenty you can do to limit unauthorised resale:
- Personalising tickets will make them less vulnerable to being resold for profit. FEAT has a guide on how to do this successfully and straightforwardly, without risking long entry queues or jeopardising your reputation as an agent or promoter. You can download this here.
- Before tickets go on sale, ask your primary ticket agent(s) to clearly display the terms and conditions for resale on their sales page for the event. This will help buyers understand the rules. Ask them to add a link to this website to offer your fans general guidance.
- Other resources:
- FEAT has a guide on ‘How to Find and Remove Scalped Tickets’, which is available upon request
- The FanFair Alliance campaign has a guide ‘How To Stop Ticket Touts with Terms and Conditions’ to help artists and managers tackle exploitative secondary ticketing
- The Society of Ticket Agents & Retailers (STAR) has published detailed model terms and conditions to help those that wish to restrict the resale or transfer of tickets
(Please note, these downloadable guides are tailored to events that take place in the UK and to comply with UK law.)
Check if resale is legal in your country
Check nowSupport our campaign!
We’re so glad to have you join our campaign! Let others in your industry know by posting on your social media. Download the asset here.
Recommended social media caption:
We’re pleased to announce we’ve teamed up with @MakeTicketsFair to join the fight for fairer ticket resale. Focused on the live entertainment industry, we want to put a stop to resellers pricing real fans out of our events! #MakeTicketsFair
Download here.
