Social Media
Whether you’re organising a festival, tour, or concert, make sure that all your social media posts are guiding fans towards your official ticketing partners and away from unauthorised resellers.
Use the wording below in the social media messaging about your event.
Tickets on Sale
As soon as you announce your event, it’s important to give clear information to fans about where they should buy their tickets from!
We recommend using the wording in the blue box on the right in your ‘tickets on sale now!’ post to remind fans to always check that they are purchasing from an official ticket seller. This will ensure they can gain entry to your event and avoid third-party resellers – who might be selling invalid tickets.
You can download optional assets to go alongside our wording here.
Tickets are now on sale via our official ticketing partners [@X, @Y, @Z]. Please do not purchase through unauthorised resellers as we will not be able to guarantee entry to [event name]. #MakeTicketsFair
If you are using a search engine to find tickets, be careful! Unauthorised sites with overpriced tickets are often listed above official ones. Make sure you are buying from one of our trusted ticketing partners: [@X, @Y, and @Z]. #MakeTicketsFair
Search Engine Safety
Search engines like Google often display unauthorised, uncapped ticket resale sites at the top of their listings ahead of official primary ticket agents. This leads consumers to pay for overpriced or invalid tickets that they think are official. Inform your audience on how to avoid this trap by using our wording on the left in a post on your social media.
You can download optional assets to go alongside our wording here.
Sold Out
When an event sells out, unauthorised ticket ‘traders’ will be looking to hike up their prices and charge fans ridiculous amounts to attend your event. Use our wording on the right when tickets have sold out to inform your audience how they can safely buy a ticket through a recommended resale site.
You can download optional assets to go alongside our wording here.
[Event name] is now sold out! If you’re looking to buy tickets through resale, please only use our approved ticketing partners to avoid being overcharged or denied entry to the event. These are: [@X, @Y, @Z]. #MakeTicketsFair
If you can no longer attend the event, please head to our approved ticket resale partners to offer your ticket to real fans! Go to [@X, @Y, @Z]. #MakeTicketsFair
Reselling
If a fan can no longer attend the event, use our wording on the left to guide them to the safest places to resell tickets. This will help prevent your event tickets being listed on unauthorised resale marketplaces.
You can download optional assets to go alongside our wording here.
Best Practice
Before you even start communicating with fans there’s plenty you can do to limit unauthorised resale:
- Personalising tickets will make them less vulnerable to being resold for profit. FEAT has a guide on how to do this successfully and straightforwardly, without risking long entry queues or jeopardising your reputation as an agent or promoter. You can download this here.
- Before tickets go on sale, ask your primary ticket agent(s) to clearly display the terms and conditions for resale on their sales page for the event, to help buyers understand the rules. Ask them to link out to this website to offer your fans general guidance.
- Other resources:
- FEAT has a guide on ‘How to Find and Remove Scalped Tickets’, which is available upon request
- The FanFair Alliance campaign has a guide ‘How To Stop Ticket Touts with Terms and Conditions’ to help artists and managers tackle exploitative secondary ticketing
- The Society of Ticket Agents & Retailers (STAR) has published detailed model terms and conditions to help those that wish to restrict the resale or transfer of tickets
(Please note, these downloadable guides are tailored to events that take place in the UK and to comply with UK law.)
Check if resale is legal in your country
In some countries it is illegal to purchase or sell resale tickets on unauthorised platforms, even at face value. Check if resale is legal in the country where your event is happening.
Check nowSupport our campaign!
We’re so glad to have you join our campaign! Let others in your industry know by posting on your social media. Download the asset here.
Recommended social media caption:
We’re pleased to announce we’ve teamed up with @MakeTicketsFair to join the fight for fairer ticket resale. Focused on the live entertainment industry, we want to empower audiences and put a stop to resellers pricing real fans out of our events! #MakeTicketsFair
Download here.
